Leveraging LVCT Health’s Facebook Page to Enhance Youth Feedback on HIV Information in Homa Bay Town, Kenya
DOI:
https://doi.org/10.51611/iars.irj.v15i2.2025.265Keywords:
Keywords – FEEDBACK; INTERACTIVE FEATURES; OPINION INFLUENCER; OPINION LEADERS; YOUNG PEOPLEAbstract
Recent empirical studies demonstrate how Homa Bay Town in Kenya experiences a disproportionate burden of HIV and AIDS among its youthful population. Within these studies’ findings, it is possible to recognize that Homa Bay’s HIV prevalence rate exceeds that of the country’s national average. While existing research emphasizes broad-based interventions, limited attention has been given to understand how social media interventions, particularly through Facebook, are generating feedback on HIV-related issues. This study, therefore, investigates how LVCT Health, through its Facebook page, garners feedback from young people in Homa Bay Town regarding the HIV-related information it disseminates. The study addresses this objective by adopting a qualitative case study design, employing purposive sampling to select participants comprising 24 young residents and 4 LVCT Health personnel from the communication department. Data collection methods included focus group discussions and in-depth interviews, with thematic analysis employed to interpret the findings, which are presented narratively.
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Copyright (c) 2025 Geoffrey Kiplimo, Denise Akun
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