Importance of Effective Branding in Social Marketing

Priyanka Kumari

doi:10.51611/iars.irj.v15i01.2025.260

Authors

Priyanka Kumari Maa Vindhyavashini College of Education, Hazaribagh, Jharkhand, INDIA

DOI:

https://doi.org/10.51611/iars.irj.v15i01.2025.260

Keywords:

Management Education, Branding, Social Marketing, Social Branding

Abstract

The twenty-first century has provided organizations and individuals with many possibilities, also altered the manner in which companies and their consumers interact. Social marketing is a strategy for creating activities that seek to change or sustain people's behavior for the benefit of both individuals and society as a whole. Consumers will create good word of mouth in online communities and increase brand loyalty if a business is effective in establishing a customer-brand connection. With the assistance of successful social marketing companies, the function and significance of branding in social marketing is discussed in this article.

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