How to Manage Organization & Corporate Communication
DOI:
https://doi.org/10.51611/iars.irj.v1i2.2011.12Keywords:
Corporate Management, Mass Communication, MediaAbstract
The corporate communication is usually driven by other disciplinary concerns than the field of organizational communication. However, its particular mind-set focusing on wholeness and consistency in corporate messages increasingly power the domain of modern organizational communication as well. Research on corporate communication is a platform for highlighting crucial intersections with select research traditions in organizational communication to argue for a greater integration areas of research. Corporate communication research and show how these dimensions interact in organizational and communication analysis.
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Copyright (c) 2011 Vijay Malhotra
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