Discourse of Leader in an Academic Setting: A Critical Discourse Analysis of Email Messages

  • Maya David University of Malaya, Malaysia
  • Francisco Perlas Dumanig University of Malaya, Malayasia
Keywords: Critical Discourse Analysis, Communication, Academic Leaders

Abstract

The focus of this paper is to examine the discourse of an academic leader through emails. This paper will examine the micro and macro level of leadership discourse. To analyze the data, Fairclough’s (1993) framework which includes the analysis of textual practice, discourse practice, and social practice will be used. In analyzing the discourse at the micro level, the paper will examine the textual practice which includes vocabulary, grammar, and text structure. In addition, genre and style of text and social practice will also be analyzed.

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Published
2012-08-29
How to Cite
David, M., & Dumanig, F. P. (2012). Discourse of Leader in an Academic Setting: A Critical Discourse Analysis of Email Messages. IARS’ International Research Journal, 2(2). Retrieved from https://researth.iars.info/index.php/curie/article/view/21