Discourse of Leader in an Academic Setting: A Critical Discourse Analysis of Email Messages
DOI:
https://doi.org/10.51611/iars.irj.v2i2.2012.21Keywords:
Critical Discourse Analysis, Communication, Academic LeadersAbstract
The focus of this paper is to examine the discourse of an academic leader through emails. This paper will examine the micro and macro level of leadership discourse. To analyze the data, Fairclough’s (1993) framework which includes the analysis of textual practice, discourse practice, and social practice will be used. In analyzing the discourse at the micro level, the paper will examine the textual practice which includes vocabulary, grammar, and text structure. In addition, genre and style of text and social practice will also be analyzed.
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Copyright (c) 2012 Maya Khemlani David, Francisco Perlas Dumanig
This work is licensed under a Creative Commons Attribution 4.0 International License.
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