ANALYZING WEB LOGS OF AN ASTROLOGICAL WEBSITE USING KEY INFLUENCERS

Abstract

With the growth of Internet, websites have become a dynamic tool in the market for every business to both acquire and service their customers. Online presence through websites has given them a global and wider reach. Good design and well management are the two key aspects of the effective website to catch the attention of visitors. Nowadays, the analysis and behavior of website visitors can be used to convert them into customers and serve them in a better way. This can be carried out on the weblogs which are generated as a result of user’s access to a website. This paper aims to study the log files of an astrological website. An astrological website has not gained much attention in the internet community as people prefer going to the astrologers in person to resolve their problems. The log files of an astrology website were taken, preprocessed and analyzed using Analyze Key Influencers technique a feature of Microsoft SQL Server Data Mining Add-ins for Microsoft Office 2007. The information obtained can be used to enhance the effectiveness of the website.