Exploring Online Shopping Trends and Customer Experiences in the Digital Age

Deepalakshmi N.

doi:10.51611/iars.irj.v15i01.2025.258

Authors

N. Deepalakshmi Dhanalakshmi Srinivasan College of Arts and Science for Women (Autonomous), Tamil Nadu, INDIA

DOI:

https://doi.org/10.51611/iars.irj.v15i01.2025.258

Keywords:

Online Shopping, World Wide Web, E-transaction, Electronic Commerce, Internet Marketing

Abstract

Digital commerce, commonly known as e-commerce, refers to the buying and selling of products and services via online channels. This process occurs through digital platforms and computer networks, primarily utilizing the Internet. It includes a diverse array of technologies, such as mobile commerce, electronic payment systems, supply chain logistics, web-based marketing, online transaction processing, electronic data interchange (EDI), inventory control systems, and automated data gathering tools. Contemporary e-commerce usually incorporates the World Wide Web at some point during the transaction process. Additionally, it integrates various other technologies, including email, mobile apps, social media networks, and telecommunications tools.

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